ACRONYM X NIKE

A reinvigoration of an old project

Brief

Create an 30 second ad spot for a nike shoe collab with designer  brand ACRONYM. 

Brand spot

Phoenix Project

The goal of this piece was to take an old project and breathe new life into it. 

I chose one of the first design projects I ever did and decided to redesign it without disrupting the original design idea.

Animatic

Animatic

Previous Direction

gnadel1_D1_P2C_PitchTemplate_00_pa_v03_Page_09.png

Approach

I wanted to take this project to the next level and to do that I had to really play with how these beams of energy moved and interacted. This required a lot of work with dynamics, of which I mostly used X-Particles for Cinema4D.

It was definitely a big challenge, but by mapping splines through different dynamics simulations, I was able to create interesting results.

Process Work :)

 or deceased frames