ACRONYM X NIKE
A reinvigoration of an old project
Create an 30 second ad spot for a nike shoe collab with designer brand ACRONYM.
The goal of this piece was to take an old project and breathe new life into it.
I chose one of the first design projects I ever did and decided to redesign it without disrupting the original design idea.
I wanted to take this project to the next level and to do that I had to really play with how these beams of energy moved and interacted. This required a lot of work with dynamics, of which I mostly used X-Particles for Cinema4D.
It was definitely a big challenge, but by mapping splines through different dynamics simulations, I was able to create interesting results.