ACRONYM X NIKE
A reinvigoration of an old project
Create an 30 second ad spot for a nike shoe collab with designer brand ACRONYM.
This piece aimed to take an old project and breathe new life into it.
I chose one of the first design projects I ever did and decided to redesign it without disrupting the original design idea.
I wanted to take this project to the next level; to do that, I had to play with how these beams of energy moved and interacted. Accomplishing this required comprehensive work with dynamics, of which I mostly used X-Particles for Cinema4D.
It was a big challenge, but I could create exciting results by mapping splines through different dynamics simulations.