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ACRONYM X NIKE

A reinvigoration of an old project

Brief

Create an 30 second ad spot for a nike shoe collab with designer  brand ACRONYM. 

Brand spot

Phoenix Project

This piece aimed to take an old project and breathe new life into it. 
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I chose one of the first design projects I ever did and decided to redesign it without disrupting the original design idea.

Animatic

Previous Direction

gnadel1_D1_P2C_PitchTemplate_00_pa_v03_Page_09.png

Approach

I wanted to take this project to the next level; to do that, I had to play with how these beams of energy moved and interacted. Accomplishing this required comprehensive work with dynamics, of which I mostly used X-Particles for Cinema4D.
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It was a big challenge, but I could create exciting results by mapping splines through different dynamics simulations.

Process Work

 or deceased frames
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